Spatika's portfolio
Work
I am a Freelance Branding and Marketing Strategist with a spiffy style sense
spiffy
/ˈspɪfi/
meaning smart in appearance
Personal branding and Social Media Management
About the client:
Manoj Gahlawat is a yoga instructor based in Germany. He runs his own yoga studio and is passionate about teaching yoga and spirituality and building a community of people who wish to learn more about it. He has been active on Instagram for some time and wished to establish a personal brand for himself and increase his reach on the platform. He is also a serial entrepreneur with many ventures in the pipeline which makes establishing a strong personal brand all the more important.
Based on the inputs collected during our conversation with the client and his responses to the questionnaire, I curated bespoke branding for the client that contained a colour palette, typography and extensive research on the industry, trends, social media statistics and creative direction for the content.
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A social media strategy was crafted based on research on client specific niches. A comprehensive competitor analysis was conducted and an exhaustive content calendar was planned accordingly. Check out @themanoyogi to see my strategy in action.
Personal branding and Social Media Management
Big Hug India is a curated travels company founded by Client Manoj Gahlawat. The intent is to create guided tours and spiritual retreats to India and had to be marketed to the culturally curious individuals in Europe.
I created bespoke branding and marketing creatives for the client which included multiple logo iterations and posts designed for social media platforms, specifically Instagram. The company is set to be launched in 2025.
Syllabuddy- Case Study
Syllabuddy was a conceptual platform that I had developed as part of a startup planning exercise for an Entrepreneurship course at Ashoka University,
About the brand- Syllabuddy is a student-driven learning platform designed to enhance education through peer-to-peer teaching. Our mission is to understand how students learn best and tailor teaching strategies to fit individual needs. We believe that students make the best tutors for their peers, as they’ve navigated the same learning journey and can offer affable insights. By embracing peer learning, we create an engaging and effective learning experience with guaranteed results.
Watch this video for the entire pitch:
Canva creatives
Credits to Canva for being one of the most versatile creative platforms for designers. From school presentations and event posters to client pitches and review decks, I’ve been able to orient myself into the digital artwork space and create commendable decks and posters. The beautiful ready-to-use templates did wonders when inspiration failed to strike. But strike it did; here's a peek into the original design work I’ve created on Canva.