Manoyogi | Spatika's portfolio

Personal Branding & Social Media Management

Process and Workflow

Introductory call

Call set up with client to understand requirement and discuss offerings.

Confirmation call

Confirmed deliverables, timeline, pricing model and review mechanisms.

In-depth branding questionnaire

Shared an in-depth questionnaire with the client while setting up the ecosystem to manage the project.

Exploration 1

Combined inputs from the questionnaire with thorough market research and competitor analysis to present branding and marketing strategy

Exploration 2

Gathered client feedback and conducted a thorough internal revision of brand elements

Exploration 3

Incorporated client feedback from Exploration 1 and 2 to present improvised branding elements

Project goes live

Designing and editing content and posting regularly as per the shared content calendar

Monthly review 1

Reviewing growth metrics and suggesting content strategy changes as per audience response and further consumer research.

Since the client wanted to expand his audience in the German demographic, I did a thorough research to understand the interests and social leanings of Germans to position the content better. This research included:

- In-person surveys (European demographic) to understand their perception of yoga

- Online consumer research through Reddit forum r/AskGermany

- Analysed the Sinus Milieus; which is considered the gold standard for psychographic target group segmentation in the German-speaking market

- Identified LOHAS(Lifestyle of Health And Sustainability) as a demographic that can be leveraged

Monthly review 2

Presented growth metrics along with proposition for a more yoga centric content plan.

Continue refining strategy